The Full Route
First Pursuit — National Route
* Final dates and locations subject to change.
A new machine hits the asphalt.
Asphalt Pursuit is launching a cross-country tour featuring one of the first road-ready high-performance vehicles of its kind ever produced — identity to be revealed July 4, 2026.
Departing from Nashville, the tour moves west across the United States — stopping in Atlanta, Indianapolis, Kansas City, Denver, Las Vegas, and Southern California. Between events, the vehicle continues the story — traveling highways, moving through city centers, joining regional car shows, automotive enthusiast events, and iconic roads.
"This isn't a campaign. It's movement — seen across the country, captured in real time."
Eight stops. Nine weeks. Coast to coast.
* Final dates and locations subject to change.
Tail of the Dragon · Pikes Peak Highway · Million Dollar Highway · Flint Hills Scenic Byway · Zion–Mt. Carmel · Pacific Coast Highway
* Final dates and locations subject to change.
Two-day events at each major stop — participants get behind the wheel in real-world, high-traffic environments. Hands-on experience with the mystery machine before the full July 4 reveal.
Real driving, real roads, real reactions — filmed with automotive creators across the country and distributed across major platforms throughout the 8-week run.
Mountain passes, coastal routes, downtown districts, hotels, car shows, and automotive enthusiast events — continuous visibility in both everyday and high-impact environments across the country.
National exposure across an 8-week cross-country tour. Your brand alongside a one-of-a-kind performance vehicle. Real-world visibility in major U.S. markets — before this platform scales.
Early partners align with the first wave.